Why are customers loyal to a brand?

 Consumers are loyal to a brand because they feel you provide better service and quality than competitors regardless of price. A loyal customer is also more inclined to try other products from that particular brand. Hence, creating a loyal following is the most effective way to boost your business performance in the long run. How do casino rewards programs work? By showing them you value their presence by rewarding them for their purchases, customers feel encouraged. And if they believe they are saving money due to rewards they continue to support your company.

What are gaming loyalty programs?

Gaming loyalty programs are carefully designed to reward your players for their loyalty. Convincing customers to buy from you over and over again has never been an easy feat. Sometimes it becomes a bit easier when you have a predictable and repeatable strategy built to reward recurring engagement. Such carefully curated strategies for online gaming products are called gaming loyalty programs.

Are loyalty programs effective?

Yes! Loyalty programs are highly effective. They have a much bigger effect on your iGaming company’s profits than you can possibly imagine. In fact, a 5% increase in customer retention boosts company profits by 25%-95%. In simple sentences, Customer loyalty = Increased profits.

A loyalty program can assist you in making your present customers feel good about supporting your business. 

Casinos and online gaming platforms that employ loyalty programs have a much higher percentage of retaining customers than the ones that don’t. If your online casino does not have any loyalty program installed in its marketing, you may soon lose your players to rivals who have them.

Just look at these statistics on customer loyalty:

• 82% of businesses feel that retention is less expensive than acquisition.
• 75% of customers prefer firms that give incentives.
• 56% of customers stick with brands that "get them."
• Existing customers account for 65% of a company's revenue.
• Simply increasing client retention by 5% increases profitability by 25% to 95%.
• Personalization tactics are used by 58% of businesses to retain customers.

Customers will feel unappreciated without loyalty or retention programs, leading to bad business.

Provided by OptiKPI