Monday 26 December 2022

Why are customers loyal to a brand?

 Consumers are loyal to a brand because they feel you provide better service and quality than competitors regardless of price. A loyal customer is also more inclined to try other products from that particular brand. Hence, creating a loyal following is the most effective way to boost your business performance in the long run. How do casino rewards programs work? By showing them you value their presence by rewarding them for their purchases, customers feel encouraged. And if they believe they are saving money due to rewards they continue to support your company.

What are gaming loyalty programs?

Gaming loyalty programs are carefully designed to reward your players for their loyalty. Convincing customers to buy from you over and over again has never been an easy feat. Sometimes it becomes a bit easier when you have a predictable and repeatable strategy built to reward recurring engagement. Such carefully curated strategies for online gaming products are called gaming loyalty programs.

Are loyalty programs effective?

Yes! Loyalty programs are highly effective. They have a much bigger effect on your iGaming company’s profits than you can possibly imagine. In fact, a 5% increase in customer retention boosts company profits by 25%-95%. In simple sentences, Customer loyalty = Increased profits.

A loyalty program can assist you in making your present customers feel good about supporting your business. 

Casinos and online gaming platforms that employ loyalty programs have a much higher percentage of retaining customers than the ones that don’t. If your online casino does not have any loyalty program installed in its marketing, you may soon lose your players to rivals who have them.

Just look at these statistics on customer loyalty:

  • 82% of businesses feel that retention is less expensive than acquisition.
  • 75% of customers prefer firms that give incentives.
  • 56% of customers stick with brands that "get them."
  • Existing customers account for 65% of a company's revenue.
  • Simply increasing client retention by 5% increases profitability by 25% to 95%.
  • Personalization tactics are used by 58% of businesses to retain customers.

Customers will feel unappreciated without loyalty or retention programs, leading to bad business.

customer loyalty program
Provided by OptiKPI

How do you benefit from OptiKPI?

 OptiKPI is an exclusive marketing automation assistant for your gaming platform. With our expertise in the gaming industry, we have crafted our software to address your pain points directly. We can automate all your marketing actions and help you shift your focus toward business operations.

Our platform's primary characteristics are compliance, marketing, and risk management. Furthermore, we help improve your overall business performance in the long run. We take a long-term approach to increasing client lifetime value. OptiKPI is the No. 1 customer retention platform for the gaming industry.

We have increased our client's revenue by more than 30%.

Increased Retention by 10% on average.

And increased Gross Gaming Revenue by 20% on average for our customers.



improve deposit rates
Provided by OptiKPI

Wednesday 21 September 2022

How to select your Poker Software Provider wisely?

 How to select your Poker Software Provider wisely?

Many gaming operators worldwide are launching their online poker rooms. The boom is still in its early stages, and there is time before the online casino market becomes saturated. For many people, playing online poker is the priority. Online poker will continue to grow and become a multi-billion-dollar industry.

Select your Poker Software Provider wisely to meet your customized requirements:

There are numerous white-label poker solution providers on the market. Selecting the best company that can provide you with the best product for starting your online poker room and making your mark in online gambling is challenging.


The following points will undoubtedly assist you in selecting the best poker software solution provider:


Turnkey poker gaming packages:

Look for a game development company that provides a complete suite of turnkey poker software solutions that include the most popular poker games and tournaments. The company should offer outstanding multiplayer poker technology, advanced backend management, and customer service.


Licensed poker software:

To provide the best in class poker playing experience to users, you must purchase licensed poker gaming software from the most reputable and reliable gaming developers. Creating your poker software and obtaining a license is a time-consuming and costly process. Becoming a licensee of the online casino software provider company is one of the most cost-effective ways to start your poker business.

Every day of the year technical support:

Always go with a White Label Poker Software provider that provides technical support 24/7. Before purchasing the poker software solution, the gaming operator must double-check the technical aspects.

Fully customizable poker software:

Many gaming software providers provide turnkey multiplayer and client-server solutions to gaming operators. Getting a fully customizable poker software solution should be your top priority when starting your online poker room.

Multiple payment options:

When you choose a reputable and reliable gaming provider to deliver the white-label solution to customers, the company should also be able to integrate many payment options into the poker gaming software. A well-established payment system is required to gain the players' trust and allow them to deposit and withdraw funds safely and securely.


Choosing the most dependable poker solution provider will allow you to launch your online poker room successfully. As a result, you must thoroughly research and evaluate the quality of services the game development company provides. Clients receive fully customizable gaming solutions from the poker software solution provider.


Who is the best provider of poker software solutions?

Digient Technologies! With decades of experience in the real money gaming industry, Digient Technologies understands what it takes to run a successful online poker business. They are an all-in-one poker solution, offering a full range of poker, bingo, and a comprehensive casino software suite. They provide a fully customizable product for each operator and ensure that you stand out with a cutting-edge design. Digient is one of the top software development companies with AI-powered insights to assist start-ups and business enterprises in transitioning to digital transformation. They customize and develop software products and solutions to meet the needs and expectations of our customers. Their expertise also applies to gaming, healthcare, travel, and eCommerce industries.


They offer a complete Poker package, including gaming tools loaded with advanced features needed for the successful operation and upkeep of a Poker website or mobile app.

Why are customers loyal to a brand?

 Consumers are loyal to a brand because they feel you provide better service and quality than competitors regardless of price. A loyal custo...